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Unlock Your Local Potential: Why Claiming and Optimizing Your Google Business Profile is Non-Negotiable
Your online presence is often the first impression potential customers have of your business. And when it comes to local visibility,...
shannan siegwart-small
May 204 min read
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Sun's Out, Fun's Out: Sparking Summer Sales with Creative Marketing
Forget the same old tired promotions. This year, let's make a splash with fun and unique marketing that captures the spirit of summer. Do you need some ideas to Summer Sales with Creative Marketing? Try these ideas to get your creative juices flowing:
shannan siegwart-small
May 173 min read
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Social Post Planning: Does Spontaneous Posting Work?
That little nugget of truth circulating online hits home for anyone serious about their marketing: Yes, you can post on the fly… But if you want real results, a content plan is non-negotiable.
In the whirlwind of daily business, the urge to spontaneously share a thought, a product update, or a fleeting moment is understandable
shannan siegwart-small
May 75 min read
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Local Business Trust Factor: Why Google Business Profile and Your Website Must Work Together
How Often Do Consumers Trust Google Business Profiles vs. Local Business Websites for Contact Information? For local businesses, ensuring...
shannan siegwart-small
Mar 62 min read
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Why Accurate Automation Triggers Are Essential for Effective Marketing
why nailing your automation triggers is crucial and how to avoid common pitfalls to keep your brand messaging on point.
shannan siegwart-small
Feb 133 min read
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Why Taking a Walk is the Perfect Cure for Creative Slumps and Mental Blocks
If you’re in a rut, read on to discover why a walk might just be the most powerful tool in your creative toolkit.
shannan siegwart-small
Feb 53 min read
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Debunking the Myth: Every Post Should Promote Your Product or Service
The myth that every post should promote your product or service is just that—a myth. Social media is about building relationships...
shannan siegwart-small
Feb 14 min read
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Multichannel Marketing: The Secret Sauce to Getting Your Brand Noticed
if you’re aiming to make your brand heard, you’ve got to be everywhere your audience is. That’s where multichannel marketing steps in.
shannan siegwart-small
Jan 303 min read
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Why Your Business Should Have Its Own LinkedIn Account (And How to Set It Up)
Creating a LinkedIn business page is more than just a formality; it’s a critical step in building your business’s online presence.
shannan siegwart-small
Jan 154 min read
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What Are the Most Important Ranking Factors for Local SEO?
When it comes to attracting local customers online, understanding the most effective local SEO strategies is essential. Local search...
shannan siegwart-small
Jan 63 min read
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The Projection: Marketing Trends for 2025Â
let’s explore some of the top strategies that will define the marketing trends for 2025 and the key insights we can expect.
shannan siegwart-small
Jan 24 min read
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The Importance of Consistency in NAP Data for Small Businesses
For small businesses, one of the most critical aspects of this information is NAP data—Name, Address, and Phone number.
shannan siegwart-small
Dec 27, 20246 min read
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Debunking the Myth: You Need to Be Active on Every Social Media Platform
With so many options, small business owners often believe they need to be active on every platform to succeed.
shannan siegwart-small
Dec 19, 20244 min read
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How Owners Can Promote their Small Businesses this Holiday Season
The holiday season is a crucial time for small businesses to capture the attention of eager shoppers and clients. With the surge in...
shannan siegwart-small
Nov 13, 20244 min read
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5 Common Myths About Social Media Posting for Your Small Business
Misconceptions about social media posting can lead to wasted efforts, poor engagement, or missed opportunities to connect with your audience
shannan siegwart-small
Oct 30, 20243 min read
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5 Common Myths About Marketing Your Small Business
Marketing is essential for the growth and success of any small business, but many business owners fall prey to common misconceptions.
shannan siegwart-small
Oct 23, 20243 min read
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The Best Ways to Engage in Social Listening as a Small Business
Social media has transformed the way businesses connect with their customers. For small businesses, engaging in social listening can be a...
shannan siegwart-small
Sep 13, 20243 min read
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How to Say More – But Do Less: Repurposing Content for Social Media
By repurposing your content across different platforms and formats, you can create more touchpoints with your audience.
shannan siegwart-small
Sep 10, 20243 min read
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The Basics of Social Listening and How to Leverage It for Your Small Business
What exactly is social listening, and how can you leverage it to benefit your small business? Let's dive in.
shannan siegwart-small
Aug 14, 20243 min read
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Content Marketing 101: What You MUST Know to Get the Leads Rolling
Content marketing is no longer just an option for businesses; it's a necessity.
shannan siegwart-small
Aug 8, 20245 min read
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