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Why Marketing Reports Need Context to Make Sense to Small Business Owners
In the world of small businesses, marketing is often a mystery. Whether you're running a local bakery, a digital consultancy, or a...
shannan siegwart-small
Jun 124 min read
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Five Common Mistakes Small Businesses Make When Marketing Locally (And How to Avoid Them)
When you're running a small business, particularly a local one, marketing is crucial for getting the word out, building a customer base,...
shannan siegwart-small
Jun 65 min read
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Why Using Multiple Marketing Agencies Can Hurt Your Brand—and What to Do Instead
By using multiple marketing agencies, you're likely setting your brand up for miscommunication, disjointed messaging, and inefficiencies that can quietly drain your budget and momentum.
shannan siegwart-small
May 263 min read
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Summer Lovin' and Marketing Losses? Navigating Entrepreneurship's Sunny Season
Ah, summer! For many, it's a time for vacations, outdoor adventures, and a general slowing down of pace. But for entrepreneurs, especially those just starting out or running lean operations, this idyllic season can harbor some sneaky marketing pitfalls.
shannan siegwart-small
May 233 min read
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Unlock Your Local Potential: Why Claiming and Optimizing Your Google Business Profile is Non-Negotiable
Your online presence is often the first impression potential customers have of your business. And when it comes to local visibility,...
shannan siegwart-small
May 204 min read
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Social Post Planning: Does Spontaneous Posting Work?
That little nugget of truth circulating online hits home for anyone serious about their marketing: Yes, you can post on the fly… But if you want real results, a content plan is non-negotiable.
In the whirlwind of daily business, the urge to spontaneously share a thought, a product update, or a fleeting moment is understandable
shannan siegwart-small
May 75 min read
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Google AI Search Overviews: The Complete Guide for Small Business Success in 2025
Discover how Google AI Search Overviews impact your small business visibility. Learn to optimize your content for AI-powered search results

Cece Serino
Jan 273 min read
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