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shannan siegwart-small
Jan 154 min read
Why Your Business Should Have Its Own LinkedIn Account (And How to Set It Up)
Creating a LinkedIn business page is more than just a formality; it’s a critical step in building your business’s online presence.
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shannan siegwart-small
Dec 19, 20244 min read
Debunking the Myth: You Need to Be Active on Every Social Media Platform
With so many options, small business owners often believe they need to be active on every platform to succeed.
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shannan siegwart-small
Dec 11, 20244 min read
Debunking the Myth: You Need to Post Constantly to Stay Relevant
While consistency is important, the myth that you need to flood your audience with posts is misleading—and it can actually work against you.
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shannan siegwart-small
Nov 7, 20244 min read
Busting the Myth: Social Media Posts Don’t Need a Strategy
While the informal nature of social media may give that impression, the reality is quite different. In fact, one of the most damaging myths
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shannan siegwart-small
Oct 30, 20243 min read
5 Common Myths About Social Media Posting for Your Small Business
Misconceptions about social media posting can lead to wasted efforts, poor engagement, or missed opportunities to connect with your audience
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shannan siegwart-small
Sep 13, 20243 min read
The Best Ways to Engage in Social Listening as a Small Business
Social media has transformed the way businesses connect with their customers. For small businesses, engaging in social listening can be a...
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shannan siegwart-small
Sep 10, 20243 min read
How to Say More – But Do Less: Repurposing Content for Social Media
By repurposing your content across different platforms and formats, you can create more touchpoints with your audience.
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shannan siegwart-small
Aug 23, 20244 min read
Maximizing Facebook Engagement for Real Estate: A Comprehensive Guide
In today’s digital age, social media platforms like Facebook have become essential tools for real estate marketing. With millions of...
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shannan siegwart-small
Aug 14, 20243 min read
The Basics of Social Listening and How to Leverage It for Your Small Business
What exactly is social listening, and how can you leverage it to benefit your small business? Let's dive in.
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shannan siegwart-small
Aug 8, 20245 min read
Content Marketing 101: What You MUST Know to Get the Leads Rolling
Content marketing is no longer just an option for businesses; it's a necessity.
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shannan siegwart-small
Jun 24, 20244 min read
From Likes to Loyalty: Crafting Engaging Social Media Content for Your Health Brand
Creating engaging content for your health-related business on social media is a powerful way to establish authority, build trust, and...
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shannan siegwart-small
Jun 18, 20245 min read
The Importance of Responding to Reviews on Google Business Profile
The way customers perceive and interact with businesses has transformed significantly over the years. One of the most impactful changes...
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shannan siegwart-small
Feb 16, 20243 min read
From Likes to Authenticity: A Guide to Genuine Social Media Posting
Have you ever come across a social media post that just didn't sit right with you? Maybe it seemed too staged or fake. In today's world of s
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shannan siegwart-small
Jan 29, 20244 min read
Is Social Media Still Relevant? How Social Media can Boost Your Small Business Brand
Social media is the ultimate genie in a bottle when it comes to generating leads for your business. With billions of users ...
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shannan siegwart-small
Jan 23, 20243 min read
How to Use Social Media to Generate Quality Leads
Just posting on social media won't automatically bring you qualified leads. So how do you use Social Media to Generate Quality Leads?
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shannan siegwart-small
Dec 27, 20235 min read
Marketing in the Future: A Sneak Peek into 2024 Trends
The world of marketing is constantly evolving, and it can be tough to keep up with the latest trends. As we approach 2024, it's important...
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shannan siegwart-small
Nov 10, 20232 min read
Content Chaos: What do I post and why?
When we talk about things that you should be posting, we usually talk about the look of your posts and the brand you are pushing forward,...
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Cece Serino
Oct 31, 20232 min read
The Rise of Square Photos: A Universal Standard for Social Media Platforms
In the ever-evolving realm of social media, keeping up with the latest trends is essential. One of the most prominent shifts in recent...
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shannan siegwart-small
Oct 16, 20232 min read
SEO and GMB: Why Do I Care?
Let's start at the beginning - as if you know nothing about SEO or GMB - before we pit them against each other. SEO, short for Search...
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shannan siegwart-small
Oct 2, 20232 min read
Linking Up: Mastering the Art of LinkedIn
LinkedIn is the ultimate platform to strut your professional stuff, create buzz, and link up with fellow pros. Here are some expert tips...
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