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Social Media Analytics 101: How Small Businesses Can Use Data to Drive Marketing Decisions
Unlock the potential of Social Media Analytics to drive marketing decisions for small businesses. Learn how Social Media Analytics can boost your ROI.
shannan siegwart-small
Jun 175 min read
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Why Marketing Reports Need Context to Make Sense to Small Business Owners
In the world of small businesses, marketing is often a mystery. Whether you're running a local bakery, a digital consultancy, or a...
shannan siegwart-small
Jun 124 min read
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The Secret to Building a Social Media Strategy That Actually Works for Small Businesses
Unlock the secret to a Social Media Strategy for Small Businesses that truly works. Discover how to craft a winning Social Media Strategy for Small Businesses.
shannan siegwart-small
Jun 95 min read
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Summer Social Series: 5 Fun Social Media Ideas to Heat Up Your Marketing Strategy
Summer isn’t just for beach days and iced lattes (though we fully support both). It’s also a golden opportunity to freshen up your social...
shannan siegwart-small
Jun 33 min read
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Why Using Multiple Marketing Agencies Can Hurt Your Brand—and What to Do Instead
By using multiple marketing agencies, you're likely setting your brand up for miscommunication, disjointed messaging, and inefficiencies that can quietly drain your budget and momentum.
shannan siegwart-small
May 263 min read
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Summer Lovin' and Marketing Losses? Navigating Entrepreneurship's Sunny Season
Ah, summer! For many, it's a time for vacations, outdoor adventures, and a general slowing down of pace. But for entrepreneurs, especially those just starting out or running lean operations, this idyllic season can harbor some sneaky marketing pitfalls.
shannan siegwart-small
May 233 min read
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Unlock Your Local Potential: Why Claiming and Optimizing Your Google Business Profile is Non-Negotiable
Your online presence is often the first impression potential customers have of your business. And when it comes to local visibility,...
shannan siegwart-small
May 204 min read
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Sun's Out, Fun's Out: Sparking Summer Sales with Creative Marketing
Forget the same old tired promotions. This year, let's make a splash with fun and unique marketing that captures the spirit of summer. Do you need some ideas to Summer Sales with Creative Marketing? Try these ideas to get your creative juices flowing:
shannan siegwart-small
May 173 min read
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Social Post Planning: Does Spontaneous Posting Work?
That little nugget of truth circulating online hits home for anyone serious about their marketing: Yes, you can post on the fly… But if you want real results, a content plan is non-negotiable.
In the whirlwind of daily business, the urge to spontaneously share a thought, a product update, or a fleeting moment is understandable
shannan siegwart-small
May 75 min read
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Local Business Trust Factor: Why Google Business Profile and Your Website Must Work Together
How Often Do Consumers Trust Google Business Profiles vs. Local Business Websites for Contact Information? For local businesses, ensuring...
shannan siegwart-small
Mar 62 min read
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Why Accurate Automation Triggers Are Essential for Effective Marketing
why nailing your automation triggers is crucial and how to avoid common pitfalls to keep your brand messaging on point.
shannan siegwart-small
Feb 133 min read
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Why Taking a Walk is the Perfect Cure for Creative Slumps and Mental Blocks
If you’re in a rut, read on to discover why a walk might just be the most powerful tool in your creative toolkit.
shannan siegwart-small
Feb 53 min read
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Debunking the Myth: Every Post Should Promote Your Product or Service
The myth that every post should promote your product or service is just that—a myth. Social media is about building relationships...
shannan siegwart-small
Feb 14 min read
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Multichannel Marketing: The Secret Sauce to Getting Your Brand Noticed
if you’re aiming to make your brand heard, you’ve got to be everywhere your audience is. That’s where multichannel marketing steps in.
shannan siegwart-small
Jan 303 min read
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Why Your Business Should Have Its Own LinkedIn Account (And How to Set It Up)
Creating a LinkedIn business page is more than just a formality; it’s a critical step in building your business’s online presence.
shannan siegwart-small
Jan 154 min read
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What Are the Most Important Ranking Factors for Local SEO?
When it comes to attracting local customers online, understanding the most effective local SEO strategies is essential. Local search...
shannan siegwart-small
Jan 63 min read
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The Projection: Marketing Trends for 2025Â
let’s explore some of the top strategies that will define the marketing trends for 2025 and the key insights we can expect.
shannan siegwart-small
Jan 24 min read
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The Importance of Consistency in NAP Data for Small Businesses
For small businesses, one of the most critical aspects of this information is NAP data—Name, Address, and Phone number.
shannan siegwart-small
Dec 27, 20246 min read
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Debunking the Myth: You Need to Be Active on Every Social Media Platform
With so many options, small business owners often believe they need to be active on every platform to succeed.
shannan siegwart-small
Dec 19, 20244 min read
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How Owners Can Promote their Small Businesses this Holiday Season
The holiday season is a crucial time for small businesses to capture the attention of eager shoppers and clients. With the surge in...
shannan siegwart-small
Nov 13, 20244 min read
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