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shannan siegwart-small
Mar 62 min read
Local Business Trust Factor: Why Google Business Profile and Your Website Must Work Together
How Often Do Consumers Trust Google Business Profiles vs. Local Business Websites for Contact Information? For local businesses, ensuring...
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Cece Serino
Feb 275 min read
Unlock the Power of Hashtags: Boost Your Local Reach and Beyond!
In the competitive social media landscape, hashtags have become essential tools for small businesses looking to enhance their visibility...
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Cece Serino
Feb 205 min read
Did You Know? 70% of Consumers Prefer to Learn About a Brand Through Articles Rather Than Ads!
In today's digital landscape, content is king! With consumers increasingly seeking meaningful information rather than traditional...
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shannan siegwart-small
Feb 133 min read
Why Accurate Automation Triggers Are Essential for Effective Marketing
why nailing your automation triggers is crucial and how to avoid common pitfalls to keep your brand messaging on point.
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shannan siegwart-small
Feb 53 min read
Why Taking a Walk is the Perfect Cure for Creative Slumps and Mental Blocks
If you’re in a rut, read on to discover why a walk might just be the most powerful tool in your creative toolkit.
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shannan siegwart-small
Feb 14 min read
Debunking the Myth: Every Post Should Promote Your Product or Service
The myth that every post should promote your product or service is just that—a myth. Social media is about building relationships...
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shannan siegwart-small
Jan 303 min read
Multichannel Marketing: The Secret Sauce to Getting Your Brand Noticed
if you’re aiming to make your brand heard, you’ve got to be everywhere your audience is. That’s where multichannel marketing steps in.
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Cece Serino
Jan 273 min read
Google AI Search Overviews: The Complete Guide for Small Business Success in 2025
Discover how Google AI Search Overviews impact your small business visibility. Learn to optimize your content for AI-powered search results
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shannan siegwart-small
Jan 223 min read
The Benefits of Using Google Q&A on Business Profiles
Incorporating Google Q&A into your customer engagement strategy offers an accessible, proactive way to interact with potential clients.
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shannan siegwart-small
Jan 154 min read
Why Your Business Should Have Its Own LinkedIn Account (And How to Set It Up)
Creating a LinkedIn business page is more than just a formality; it’s a critical step in building your business’s online presence.
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shannan siegwart-small
Jan 92 min read
Top 5 Citations Every New Small Business Owner Should Claim
When starting a small business, it's crucial to establish an online presence, particularly through citation sites where potential...
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shannan siegwart-small
Jan 63 min read
What Are the Most Important Ranking Factors for Local SEO?
When it comes to attracting local customers online, understanding the most effective local SEO strategies is essential. Local search...
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shannan siegwart-small
Jan 24 min read
The Projection: Marketing Trends for 2025Â
let’s explore some of the top strategies that will define the marketing trends for 2025 and the key insights we can expect.
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shannan siegwart-small
Dec 27, 20246 min read
The Importance of Consistency in NAP Data for Small Businesses
For small businesses, one of the most critical aspects of this information is NAP data—Name, Address, and Phone number.
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shannan siegwart-small
Dec 19, 20244 min read
Debunking the Myth: You Need to Be Active on Every Social Media Platform
With so many options, small business owners often believe they need to be active on every platform to succeed.
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shannan siegwart-small
Dec 11, 20244 min read
Debunking the Myth: You Need to Post Constantly to Stay Relevant
While consistency is important, the myth that you need to flood your audience with posts is misleading—and it can actually work against you.
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shannan siegwart-small
Dec 3, 20244 min read
Social Media Success Is Instant – Debunking the Myth
It’s easy to believe that success on social media can happen overnight. With viral sensations seemingly popping up every day, many small...
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shannan siegwart-small
Nov 26, 20243 min read
The Three Craziest Black Friday Promotions from Big Businesses
Black Friday is synonymous with eye-popping deals, door-busting discounts, and a shopping frenzy that’s both thrilling and chaotic. Over...
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shannan siegwart-small
Nov 21, 20244 min read
Surviving Black Friday: A Quirky Guide to Navigating the Madness
Whether you’re a seasoned deal-hunting pro or a rookie ready to dive into the frenzy for the first time, preparation is key.
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shannan siegwart-small
Nov 17, 20244 min read
Creating Eye-Catching Graphics for Your Holiday Flyers: A Step-by-Step Guide for Beginners
Creating eye-catching holiday flyers doesn’t have to be complicated or intimidating, even for beginners.
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