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Social Media Analytics 101: How Small Businesses Can Use Data to Drive Marketing Decisions
Unlock the potential of Social Media Analytics to drive marketing decisions for small businesses. Learn how Social Media Analytics can boost your ROI.
shannan siegwart-small
Jun 175 min read


Why Marketing Reports Need Context to Make Sense to Small Business Owners
In the world of small businesses, marketing is often a mystery. Whether you're running a local bakery, a digital consultancy, or a...
shannan siegwart-small
Jun 124 min read


The Secret to Building a Social Media Strategy That Actually Works for Small Businesses
Unlock the secret to a Social Media Strategy for Small Businesses that truly works. Discover how to craft a winning Social Media Strategy for Small Businesses.
shannan siegwart-small
Jun 95 min read


Five Common Mistakes Small Businesses Make When Marketing Locally (And How to Avoid Them)
When you're running a small business, particularly a local one, marketing is crucial for getting the word out, building a customer base,...
shannan siegwart-small
Jun 65 min read


Summer Social Series: 5 Fun Social Media Ideas to Heat Up Your Marketing Strategy
Summer isn’t just for beach days and iced lattes (though we fully support both). It’s also a golden opportunity to freshen up your social...
shannan siegwart-small
Jun 33 min read


How to Create Your Small Business Marketing Avatar
How do you go beyond vague assumptions about “the people you want to sell to”? This is where creating a marketing avatar—or customer persona—comes in.
shannan siegwart-small
May 295 min read


Why Using Multiple Marketing Agencies Can Hurt Your Brand—and What to Do Instead
By using multiple marketing agencies, you're likely setting your brand up for miscommunication, disjointed messaging, and inefficiencies that can quietly drain your budget and momentum.
shannan siegwart-small
May 263 min read


Summer Lovin' and Marketing Losses? Navigating Entrepreneurship's Sunny Season
Ah, summer! For many, it's a time for vacations, outdoor adventures, and a general slowing down of pace. But for entrepreneurs, especially those just starting out or running lean operations, this idyllic season can harbor some sneaky marketing pitfalls.
shannan siegwart-small
May 233 min read


Unlock Your Local Potential: Why Claiming and Optimizing Your Google Business Profile is Non-Negotiable
Your online presence is often the first impression potential customers have of your business. And when it comes to local visibility,...
shannan siegwart-small
May 204 min read


Sun's Out, Fun's Out: Sparking Summer Sales with Creative Marketing
Forget the same old tired promotions. This year, let's make a splash with fun and unique marketing that captures the spirit of summer. Do you need some ideas to Summer Sales with Creative Marketing? Try these ideas to get your creative juices flowing:
shannan siegwart-small
May 173 min read


Your Daily Inbox Goldmine: Are You Delivering Value That Increases Email Conversions?
Think about your own daily routine. Amidst the social media scrolls and news app notifications, there's one digital space most of us...
shannan siegwart-small
May 135 min read


Social Post Planning: Does Spontaneous Posting Work?
That little nugget of truth circulating online hits home for anyone serious about their marketing: Yes, you can post on the fly… But if you want real results, a content plan is non-negotiable.
In the whirlwind of daily business, the urge to spontaneously share a thought, a product update, or a fleeting moment is understandable
shannan siegwart-small
May 75 min read


Local Business Trust Factor: Why Google Business Profile and Your Website Must Work Together
How Often Do Consumers Trust Google Business Profiles vs. Local Business Websites for Contact Information? For local businesses, ensuring...
shannan siegwart-small
Mar 62 min read


Unlock the Power of Hashtags: Boost Your Local Reach and Beyond!
In the competitive social media landscape, hashtags have become essential tools for small businesses looking to enhance their visibility...

Cece Serino
Feb 275 min read


Did You Know? 70% of Consumers Prefer to Learn About a Brand Through Articles Rather Than Ads!
In today's digital landscape, content is king! With consumers increasingly seeking meaningful information rather than traditional...

Cece Serino
Feb 205 min read


Why Accurate Automation Triggers Are Essential for Effective Marketing
why nailing your automation triggers is crucial and how to avoid common pitfalls to keep your brand messaging on point.
shannan siegwart-small
Feb 133 min read


Why Taking a Walk is the Perfect Cure for Creative Slumps and Mental Blocks
If you’re in a rut, read on to discover why a walk might just be the most powerful tool in your creative toolkit.
shannan siegwart-small
Feb 53 min read


Debunking the Myth: Every Post Should Promote Your Product or Service
The myth that every post should promote your product or service is just that—a myth. Social media is about building relationships...
shannan siegwart-small
Feb 14 min read


Multichannel Marketing: The Secret Sauce to Getting Your Brand Noticed
if you’re aiming to make your brand heard, you’ve got to be everywhere your audience is. That’s where multichannel marketing steps in.
shannan siegwart-small
Jan 303 min read


Google AI Search Overviews: The Complete Guide for Small Business Success in 2025
Discover how Google AI Search Overviews impact your small business visibility. Learn to optimize your content for AI-powered search results

Cece Serino
Jan 273 min read
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