How Often Do Consumers Trust Google Business Profiles vs. Local Business Websites for Contact Information?
For local businesses, ensuring accurate and accessible contact information is essential for lead trust. But where are consumers most likely to look for this information—and more importantly, which source do they trust most? Understanding the balance between Google Business Profiles (GBP) and business websites is key to a successful local SEO strategy.
The Role of Google Business Profiles in Local Searches
Google Business Profiles are designed to provide quick, vital information such as phone numbers, addresses, hours, and reviews, making them highly convenient for local searches. Since GBP information appears directly in Google search results, leads often rely on it for quick, on-the-go decisions. In fact, research shows that consumers increasingly view GBP as a credible, go-to source for contact information. The trust stems partly from the ease of access—finding essential details without navigating multiple pages or websites is appealing, particularly on mobile devices.
When Consumers Turn to Business Websites
While GBP offers convenience, local business websites remain essential for consumers seeking in-depth, personalized information. Websites provide context that GBP cannot always capture, such as detailed service descriptions, unique brand stories, and special offers. Many leads feel that a business’s official website offers the most accurate, direct contact information, especially when they need more than a phone number or address. In fact, several studies indicate that a significant portion of consumers expect the business website to be the most reliable source for updated details.
Consistency Is Key: Why Both Platforms Matter
The real magic happens when businesses keep both their GBP and website information consistent. Inaccuracies—like different phone numbers or hours on GBP and the website—can reduce trust and lead to frustration, potentially causing a lead to choose a competitor. By maintaining consistency across platforms, businesses not only improve lead experience but also enhance SEO, as search engines favor sites that provide cohesive, reliable information.
Practical Tips for Keeping Contact Information Accurate Across GBP and Your Website
Regularly Audit Your Listings: Set a schedule to check and update your GBP and website, especially if you change hours, locations, or phone numbers.
Leverage GBP Features: Use GBP’s Questions & Answers and service descriptions to give leads even more accurate, timely details right in the search results.
Encourage and Monitor Reviews: Positive reviews increase consumer trust in GBP and reflect well on the business. Keep an eye on these and respond to build credibility.
Be Transparent on Your Website: While GBP is great for quick details, use your website to provide deeper information and keep the “Contact Us” section easy to find and up-to-date.
Ultimately, while consumers trust both GBP and business websites, their confidence depends on accuracy and consistency. By focusing on both platforms, local businesses can create a seamless lead experience that builds trust and makes it easier for consumers to connect.
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