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Why Your Business Should Have Its Own LinkedIn Account (And How to Set It Up)

Writer's picture: shannan siegwart-smallshannan siegwart-small

setting up a business linkedin account

LinkedIn isn’t just for individuals—it’s a powerful tool for businesses too. Having a dedicated LinkedIn page for your business can elevate your brand visibility, attract potential clients, and help you network with industry professionals. Here's why your business should have its own LinkedIn account and how to set it up:


Why Your Business Needs a LinkedIn Account


Professional Visibility With over 900 million members, LinkedIn is a hub for professional networking. A LinkedIn business page establishes your company’s online presence within a professional community. Whether you're a B2B or B2C business, this platform provides credibility and increases your visibility to potential customers, partners, and employees.


  1. Networking and Connections LinkedIn allows you to connect with industry peers, decision-makers, and professionals looking for the products or services you offer. The platform’s professional nature means that networking here is more targeted and intentional, helping you form valuable relationships.


  2. Showcase Expertise and Content A business page lets you regularly post content that positions your business as an industry leader. Share blog posts, company news, and industry updates to keep your followers informed and engaged. You can also highlight your company culture, share customer testimonials, and promote any new products or services.


  3. Talent AcquisitionIf you’re looking to hire, LinkedIn is where top talent is actively searching for opportunities. By maintaining a strong business presence, you can attract professionals who are already interested in your industry, making recruitment more effective.


  4. LinkedIn AnalyticsA business account allows you to access LinkedIn’s built-in analytics, which provides insights into how your posts are performing, audience engagement, and follower demographics. This data helps you refine your strategy to make your content more effective and better targeted.


  5. SEO BenefitsA LinkedIn business page can improve your search engine optimization (SEO) efforts. LinkedIn pages are often indexed by search engines, and with optimized content and regular posts, your business page can rank higher in search results.


How to Set Up a LinkedIn Business Account

Creating a LinkedIn page for your business is simple. Follow these steps:


  1. Create a LinkedIn Account If you don’t already have a personal LinkedIn profile, you’ll need to create one. LinkedIn doesn’t allow you to create a business page without a personal profile first. Go to LinkedIn and sign up for a free account if you don’t have one.


  2. Click ‘Work’ in the Menu Bar In your personal LinkedIn dashboard, find the “Work” button in the top-right corner. Click on it, and scroll down until you see the “Create a Company Page” option. Select it to get started.


  3. Select Your Page Type You’ll need to choose from several options:

    1. Small Business (less than 200 employees)

    2. Medium to Large Business (more than 200 employees)

    3. Educational Institution


  4. Select the category that fits your business size and structure.


  5. Fill in Your Company DetailsNext, you’ll need to provide some basic information about your business:

    1. Page name

    2. LinkedIn public URL (usually your company name or a variation)

    3. Website URL

    4. Industry

    5. Company size

    6. Company type


  6. Upload Your Logo and Banner Your logo will appear as your profile picture, so make sure it’s clear and fits well. A recommended size is 300x300 pixels. Additionally, upload a banner image that reflects your brand’s personality. The banner size should be 1128x191 pixels.


  7. Write Your Company Description This is your opportunity to highlight what your business does and why it stands out. Keep it concise but informative. Mention your mission, values, and the services or products you offer. This section should be optimized with keywords relevant to your industry for better visibility.


  8. Complete the Profile Add additional details like your company’s location, contact info, and any specialties. LinkedIn allows you to list multiple locations, so if your business operates in various regions, you can include those here.


  9. Invite Employees and Connections to Follow After your page is live, invite your connections and employees to follow it. Employees can add your company to their personal profiles, which helps boost visibility for both them and your business.


  10. Post Regular Content Now that your page is set up, start posting content! Share blog posts, articles, company news, or behind-the-scenes content to engage your followers. Aim for consistency—posting at least a few times a week will help maintain engagement and increase your brand’s visibility.


  11. Optimize for SEO Ensure your company description, posts, and profile are optimized with relevant keywords. This will help your page rank higher in both LinkedIn and Google search results.


Final Thoughts

Creating a LinkedIn business page is more than just a formality; it’s a critical step in building your business’s professional online presence. With the ability to showcase your expertise, network with potential partners, attract talent, and boost SEO, LinkedIn is a valuable tool for growing your business.


If you need help creating your LinkedIn business page, developing content, or setting up a social media strategy, Willow and Sage Marketing is here to help! Our team can guide you through the process and create a custom plan to keep your brand active and engaging across all platforms.


Contact us today to start building a stronger online presence for your business!


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