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SEO and GMB: Why Do I Care?

Let's start at the beginning - as if you know nothing about SEO or GMB - before we pit them against each other.

SEO, short for Search Engine Optimization, and GMB, which stands for Google My Business, are both crucial tools in the digital age, helping businesses thrive online.

SEO (Search Engine Optimization): Think of SEO as the magical potion that helps your website appear on the first page of search engine results like Google. Without it, your website might as well be lost in the digital wilderness.

In simpler terms, SEO is like a roadmap for search engines. It involves optimizing your website's content, structure, and even the way other websites link to yours. The goal? To make your site more attractive to search engines so that they're more likely to show it to people searching for what you offer.

But here's the kicker: SEO isn't about tricking search engines. It's about providing genuine value to users. So, when someone types in a search query, they find your website because it genuinely answers their questions or fulfills their needs.

GMB (Google My Business): Imagine GMB as the virtual front door to your brick-and-mortar business on Google Maps. It's your chance to say, "Hey there, world, here's my business, and here's what I offer!"

With GMB, you can create and manage your business listing on Google. You provide essential details like your address, phone number, business hours, and even photos. When someone searches for a business like yours, GMB can make sure they find you and not your competitors.

Plus, it's a two-way street! Customers can leave reviews, and you can engage with them. It's like having a chat with your customers right there on Google.

In a nutshell, SEO and GMB are your online buddies for making sure your business gets seen by the right people. They're not a magic wand, but they're powerful tools to help your business flourish in the digital realm. So, go ahead and embrace them with open arms! 🚀


Willow and Sage Marketing is a full-service marketing agency that specializes in helping small business owners realize their full potential. Our job is to create a strategy that blends the organic and the paid, the owners' dreams and the living brand. We’re passionate about helping brands find their creative voice. With over 25 years of experience navigating the marketing arena for corporate entities, nonprofit groups, and small business owners, we are sure in our knowledge, marketing ideas, and methods! We’re here to make your life easier and help small businesses to grow!

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