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Get Found Locally: How Local SEO Can Boost Your Service Business


Thank you for shopping local sign in wooden frame in a window.

Are you a service-based business looking to grow your customer base and expand your reach? Well, you might want to start prioritizing local SEO. In this blog post, we’ll go over why local SEO is crucial for service-based businesses and how you can get started.


First things first, let’s define local SEO. It’s optimizing your online presence to attract more business from relevant local searches. This includes optimizing your website, Google My Business listing, and other online directories. By showing up in relevant local search results, you can attract new customers looking for your services in your area.


So, why should service-based businesses prioritize local SEO? For starters, it helps you target the right audience. By optimizing your online presence for local searches, you’re more likely to attract potential customers who are in your area and looking for your services. This means you’re not wasting your time or resources trying to reach people outside your service area or not interested in your services.


Another reason to prioritize local SEO is that it can help you stand out from the competition. When someone searches for a service in your area, they will likely see a list of businesses that offer that service. By optimizing your online presence, you can increase the likelihood that your business will appear at the top of the search results. This can help you get noticed by potential customers and stand out from the competition.


Finally, local SEO can help you build trust and credibility with potential customers. When someone searches for a service in your area and sees that your business appears at the top of the search results, they’re more likely to trust your business and view it as a credible option. This can help you attract new customers and build a solid reputation in your local community.


So, how can you get started with local SEO? First, make sure your website is optimized for local searches. This includes adding your business’s name, address, and phone number to your website and using local keywords in your content. You should also claim and optimize your Google My Business listing and other online directories.


Overall, prioritizing local SEO is crucial for service-based businesses. It can help you target the right audience, stand out, and build trust and credibility with potential customers. So, what are you waiting for? Start optimizing your online presence for local searches today!

 
Willow and Sage Marketing is a full-service marketing agency that specializes in helping small business owners realize their full potential. Our job is to create a strategy that blends the organic and the paid, the owners' dreams and the living brand. We’re passionate about helping brands find their creative voice. With over 25 years of experience navigating the marketing arena for corporate entities, nonprofit groups, and small business owners, we are sure in our knowledge, marketing ideas, and methods! We’re here to make your life easier and help small businesses to grow!
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