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The Art of Social Media Content for Small Business

Updated: Oct 24, 2023

Hairdresser standing in salon with scissors and comb, smiling .

On a personal level, social media is intimidating and exhausting. What do you share? How far do you let so-called "friends" into your life? These are the big questions. And they come with even more warnings, concerns, and scary stories.

What happens when it is your business that you are promoting on the same platforms?

Well, the same questions come into play - what exactly do you want to share? Statistically, photos that show life behind the scenes of a business do better. This is especially helpful if you can show a real person - a face to put with the brand. Feel like a writer's block kind of issue happening? Tales of customer interactions - not just the good things - help visitors catch a glimpse into what makes your business memorable.

Think of it as kind of an interview situation. What would you want these potential clients to know about your company (and you) at first glance? How should they feel about your work? And what can they expect? These are the simplest questions to answer in order to define your brand.

Now, how far do you go? Well, some businesses blur the lines between the professional and the day-to-day life. That's entirely up to you - will you show your GRWM for a day in the office? Or will you stick with only showing behind the office door? Will you push the fun factor and show your dog greeting guests at the salon? Or do you want to only show hairstyle "wins"?

These questions and answers ultimately determine your company's voice on social media, regardless of the platform and will determine how useful the social tools are at building credibility in your business and products. Because in the end social media for small business can be the fun, easy, and bring more clients in your door.

So think carefully and post wisely.


Willow and Sage Marketing is a full-service marketing agency that specializes in helping small business owners realize their full potential. Our job is to create a strategy that blends the organic and the paid, the owners' dreams and the living brand. We’re passionate about helping brands find their creative voice. With over 25 years of experience navigating the marketing arena for corporate entities, nonprofit groups, and small business owners, we are sure in our knowledge, marketing ideas, and methods! We’re here to make your life easier and help small businesses to grow!
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