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The List You Need: Homepage Edition

hand holding a pen making a list on a notebook on a blue and white tablecloth

For small business owners launching their websites, the homepage's content can be daunting. As the first point of contact for visitors, making a positive impression is vital. Here are some tips on what to include:

  1. A clear message: Your home page should immediately clarify what your business is about. This could be a tagline, a description of your products or services, or a short mission statement. Whatever it is, it should be front and center so visitors don't have to hunt for it.

  2. Navigation: Make it easy for visitors to find what they want by including clear and simple navigation. This could be a menu bar, a list of links, or a search bar. Whatever format you choose, make sure it's easy to use and understand.

  3. Contact information: Make sure visitors know how to get in touch with you. This could be an email address, a phone number, or a contact form. Whatever it is, make sure it's easy to find and use.

  4. Social media links: If you're active on social media, include links to your profiles on your home page. This can help visitors connect with you on other platforms and stay up-to-date with your latest news and offers.

  5. Testimonials: If you have happy customers, showcase their testimonials on your home page. This can help build trust and credibility with new visitors.

  6. Call to action: Finally, ensure your home page includes a clear call to action. This could be a button that encourages visitors to sign up for your newsletter, make a purchase, or contact you for more information. Whatever it is, make sure it's easy to find and stands out on the page.

Of course, these are just a few suggestions. Your home page will depend on your business and your goals. But by including these elements, you can create a home page that's engaging, informative, and easy to use.

Willow and Sage Marketing is a full-service marketing agency that specializes in helping small business owners realize their full potential. Our job is to create a strategy that blends the organic and the paid, the owners' dreams and the living brand. We’re passionate about helping brands find their creative voice. With over 25 years of experience navigating the marketing arena for corporate entities, nonprofit groups, and small business owners, we are sure in our knowledge, marketing ideas, and methods! We’re here to make your life easier and help small businesses to grow!
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