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The List You Need: Building a 'Services We Offer' Page on your website

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Are you struggling with building a "Services We Offer" page on your website? Don't worry - you're not alone! Many businesses find it challenging to create a page that accurately and effectively showcases their services. Here is the list of essentials that will keep your information (and creativity) on track:

  1. It's important to remember that your "Services We Offer" page is all about your potential clients. Make sure you're addressing their needs and explaining how your services can help them. Try to put yourself in their shoes and think about what they might be looking for.

  2. Keep it simple. You don't want to overwhelm your visitors with too much information. Use clear and concise language to explain what you offer and how it can benefit your clients. Use bullet points or short paragraphs to break up the text and make it easier to read.

  3. Use visuals to your advantage. People are naturally drawn to images and videos, so make sure you include some on your page. You can use pictures of your team, your workspace, or even stock images to illustrate your services.

  4. Make it easy for your visitors to take action. Include clear calls to action throughout your page that direct visitors to contact you, book a consultation, or learn more about your services.

  5. Make sure your page is mobile-friendly. Most people browse the internet on their phones, so it's important to ensure that your page is easy to navigate on a smaller screen.

By keeping these things in mind, you'll be well on your way to creating a "Services We Offer" page that effectively showcases your business and helps you attract new clients.

Willow and Sage Marketing is a full-service marketing agency that specializes in helping small business owners realize their full potential. Our job is to create a strategy that blends the organic and the paid, the owners' dreams, and the living brand. We’re passionate about helping brands find their creative voice. With over 25 years of experience navigating the marketing arena for corporate entities, nonprofit groups, and small business owners, we are sure in our knowledge, marketing ideas, and methods! We’re here to make your life easier and help small businesses grow!
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