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Linking Up: Mastering the Art of LinkedIn

Linkedin logo with shadow on white background

LinkedIn is the ultimate platform to strut your professional stuff, create buzz, and link up with fellow pros. Here are some expert tips to make your LinkedIn game even stronger so you, too, can soon be Mastering the Art of LinkedIn:

Know your peeps: Identify your ideal audience before sharing content. This way, you can deliver content that resonates with them and encourages engagement.

“You can't just place a few "Buy" buttons on your website and expect your visitors to buy."
Neil Patel

Optimize your profile: Make sure your company profile is polished and up-to-date. Craft a clear and concise description of your business, and use keywords that your peeps will be searching for.

"Your brand is what other people say about you when you’re not in the room."
Jeff Bezos

Share quality content: Serve up content that's relevant to your industry, and offers value to your audience. Think industry updates, thought-provoking articles, or insider tips.

"Content is king." - Bill Gates

Visuals are key: Boost your posts' appeal with eye-catching visuals like images, videos, or infographics.

"The average person gets distracted in eight seconds,
so visuals are critical to make a quick impression." - Ambera Cruz

Engage, engage, engage: Keep your audience engaged by responding to comments and messages, and sharing their content if it's relevant to your brand.

"Engage, enlighten, encourage, and especially…just be yourself!
Social media is a community effort, everyone is an asset." - Susan Cooper

Consistency is king: Keep your followers in the loop by posting regularly. But, don't overdo it! No one likes a spammer.

"Success isn't always about greatness. It's about consistency.
Consistent hard work leads to success. Greatness will come." - Dwayne Johnson

By nailing these tips, your brand will be LinkedIn's top dog in no time, connecting with other businesses, and grabbing leads like a boss!

Willow and Sage Marketing is a full-service marketing agency that specializes in helping small business owners realize their full potential. Our job is to create a strategy that blends the organic and the paid, the owners' dreams and the living brand. We’re passionate about helping brands find their creative voice. With over 25 years of experience navigating the marketing arena for corporate entities, nonprofit groups, and small business owners, we are sure in our knowledge, marketing ideas, and methods! We’re here to make your life easier and help small businesses to grow!

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