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Creating an Impactful Homepage for Your Small Business Website

Woman at a desk designs a website in German.

For small business owners launching their website, the home page's content can be a daunting task. As the first point of contact, making a positive impression is vital. After all, your website is the online face of your business, and you want to make sure it's inviting, informative, and easy to use for potential customers. What are some things you should include on your homepage?

First and foremost, your homepage should clearly communicate what your business is all about. But how do you create a homepage for your small business website? This means including a brief, but informative, description of your products or services, as well as any unique selling points that set you apart from your competitors. You might also want to include some eye-catching visuals, such as high-quality photos or videos, that showcase your products or services in action.

Another important element to consider is navigation. Your homepage should make it easy for visitors to find what they're looking for on your site, whether that's information about your business, your products or services, or your contact information. This might involve including a clear and concise menu at the top of your homepage, or using calls-to-action to direct visitors to specific pages on your site.

Finally, don't forget to include some social proof on your homepage. This might include customer testimonials, awards or accolades, or links to press coverage of your business. By showcasing your credibility and expertise, you'll help build trust with potential customers and encourage them to explore your site further.

In summary, a good homepage should be informative, easy to navigate, and showcase your business's unique value proposition. By following these tips, you'll be well on your way to creating a homepage that not only looks great, but helps drive conversions and grow your business.

Willow and Sage Marketing is a full-service marketing agency that specializes in helping small business owners realize their full potential. Our job is to create a strategy that blends the organic and the paid, the owners' dreams and the living brand. We’re passionate about helping brands find their creative voice. With over 25 years of experience navigating the marketing arena for corporate entities, nonprofit groups, and small business owners, we are sure in our knowledge, marketing ideas, and methods! We’re here to make your life easier and help small businesses to grow!
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