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The Importance of Consistency in NAP Data for Small Businesses
In the digital age, where information is readily accessible and competition is fierce, maintaining consistent and accurate business...
shannan siegwart-small
Jul 18, 20246 min read
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The List You Need: How to Reply to Google Business Profile Reviews
Responding to reviews on your Google Business Profile is a critical aspect of managing your business’s online reputation and fostering...
shannan siegwart-small
Jul 2, 20243 min read
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From Likes to Loyalty: Crafting Engaging Social Media Content for Your Health Brand
Creating engaging content for your health-related business on social media is a powerful way to establish authority, build trust, and...
shannan siegwart-small
Jun 24, 20244 min read
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Standing Out in Real Estate: How Website Content Can Give You a Competitive Edge
In the highly competitive world of real estate, standing out from the crowd is essential for success. The market is saturated with...
shannan siegwart-small
Jun 21, 20244 min read
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The Importance of Responding to Reviews on Google Business Profile
The way customers perceive and interact with businesses has transformed significantly over the years. One of the most impactful changes...
shannan siegwart-small
Jun 18, 20245 min read
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The Perils of a Summer Vacation for Your Small Business
Running a small business comes with numerous challenges, not the least of which is ensuring consistent marketing efforts.
shannan siegwart-small
Jun 14, 20245 min read
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Cooperative Advertising: Amplifying Your Brand's Reach Through Collaborative Campaigns
Whether you're a local downtown business or part of a larger regional network. The power of cooperative advertising can be a game-changer.

Cece Serino
Jun 5, 20244 min read
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Leveraging Local Events: A Guide to Effective Event Marketing for Downtown Businesses
Event marketing strategies can help you maximize the impact of these community gatherings, growing stronger connections with your audience.

Cece Serino
May 31, 20244 min read
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Data-Driven Decisions: How Analytics Can Transform Your Marketing Strategy
In the world of marketing, staying ahead of the curve is crucial for success. Gone are the days of relying solely on gut feelings or...
shannan siegwart-small
May 21, 20243 min read
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Crafting Your Online Identity: The importance of a cohesive website for Small Businesses
A strong online presence is essential for small businesses to thrive. At the heart of this digital presence lies your website – the...
shannan siegwart-small
Apr 18, 20243 min read
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The Power of Personalization in Modern Marketing Madness!
Do you ever wonder why your outreach is for naught? It may be that you aren’t truly being YOU. Business is business, but there is...
shannan siegwart-small
Apr 1, 20243 min read
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7 Surefire Ways to Accidentally Ruin Your Website
Your website is your digital storefront, your online identity, and often the first point of contact for your audience. Yet, in the quest...

Cece Serino
Mar 7, 20243 min read
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Unveiling the Art of Crafting Magnetic Headlines: Your Ultimate Guide to Captivating Audiences
In the vast expanse of digital marketing, where attention is scarce and competition fierce, the headline stands as the gateway to...

Cece Serino
Feb 27, 20242 min read
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From Likes to Authenticity: A Guide to Genuine Social Media Posting
Have you ever come across a social media post that just didn't sit right with you? Maybe it seemed too staged or fake. In today's world of s
shannan siegwart-small
Feb 16, 20243 min read
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How to Use Social Media to Generate Quality Leads
Just posting on social media won't automatically bring you qualified leads. So how do you use Social Media to Generate Quality Leads?
shannan siegwart-small
Jan 23, 20243 min read
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Must-Do Steps After Choosing Your Business Name
Let's dive into the essential steps to take immediately after deciding on your business name.

Cece Serino
Jan 19, 20242 min read
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Finding Your Niche: How to Stand Out in a Crowded Market
In today's world, starting a business has become easier than ever before. With the rise of the internet, anyone can create an online...
shannan siegwart-small
Jan 15, 20242 min read
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Marketing Strategy 101: Building an Avatar to Reach Your Target Audience
Marketing avatars, or buyer personas, are fictional representations of your ideal customer to reach your target Audience. They are...
shannan siegwart-small
Jan 2, 20242 min read
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Marketing in the Future: A Sneak Peek into 2024 Trends
The world of marketing is constantly evolving, and it can be tough to keep up with the latest trends. As we approach 2024, it's important...
shannan siegwart-small
Dec 27, 20235 min read
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From Unknown to Unforgettable: How Branding Can Transform Your Small Business
What is all this talk about "branding" and being "personable" and "creating content" about anyhow? It's a well-known fact that folks want...
shannan siegwart-small
Nov 3, 20233 min read
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