Crafting Your Online Identity: The importance of a cohesive website for Small Businesses
A strong online presence is essential for small businesses to thrive. At the heart of this digital presence lies your website – the...
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shannan siegwart-small
Apr 13 min read
The Power of Personalization in Modern Marketing Madness!
Do you ever wonder why your outreach is for naught? It may be that you aren’t truly being YOU. Business is business, but there is...
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Cece Serino
Mar 73 min read
7 Surefire Ways to Accidentally Ruin Your Website
Your website is your digital storefront, your online identity, and often the first point of contact for your audience. Yet, in the quest...
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Cece Serino
Feb 272 min read
Unveiling the Art of Crafting Magnetic Headlines: Your Ultimate Guide to Captivating Audiences
In the vast expanse of digital marketing, where attention is scarce and competition fierce, the headline stands as the gateway to...
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shannan siegwart-small
Feb 163 min read
From Likes to Authenticity: A Guide to Genuine Social Media Posting
Have you ever come across a social media post that just didn't sit right with you? Maybe it seemed too staged or fake. In today's world of s
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shannan siegwart-small
Jan 233 min read
How to Use Social Media to Generate Quality Leads
Just posting on social media won't automatically bring you qualified leads. So how do you use Social Media to Generate Quality Leads?
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Cece Serino
Jan 192 min read
Must-Do Steps After Choosing Your Business Name
Let's dive into the essential steps to take immediately after deciding on your business name.
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shannan siegwart-small
Jan 152 min read
Finding Your Niche: How to Stand Out in a Crowded Market
In today's world, starting a business has become easier than ever before. With the rise of the internet, anyone can create an online...
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shannan siegwart-small
Jan 22 min read
Marketing Strategy 101: Building an Avatar to Reach Your Target Audience
Marketing avatars, or buyer personas, are fictional representations of your ideal customer to reach your target Audience. They are...
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shannan siegwart-small
Dec 27, 20235 min read
Marketing in the Future: A Sneak Peek into 2024 Trends
The world of marketing is constantly evolving, and it can be tough to keep up with the latest trends. As we approach 2024, it's important...
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shannan siegwart-small
Nov 3, 20233 min read
From Unknown to Unforgettable: How Branding Can Transform Your Small Business
What is all this talk about "branding" and being "personable" and "creating content" about anyhow? It's a well-known fact that folks want...
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shannan siegwart-small
Oct 22, 20232 min read
Why Sometimes You Need a Professional: A Lesson Learned from My Hair Disaster
UGH. After weeks and weeks of procrastinating, I finally got a box of blonde hair dye and took the plunge to go back to platinum… It was...
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shannan siegwart-small
Oct 16, 20232 min read
SEO and GMB: Why Do I Care?
Let's start at the beginning - as if you know nothing about SEO or GMB - before we pit them against each other. SEO, short for Search...
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shannan siegwart-small
Sep 11, 20233 min read
10 Big Blunders of the Overconfident Entrepreneur
Overconfidence can lead to some disastrous marketing blunders in any industry. Harold Washington once said, “Well, I think we tried very...
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shannan siegwart-small
Aug 31, 20231 min read
Free Social Media Post Pack Download - Available Now!
As the leaves start to change color and the air gets crisp, it's time to embrace all things cozy and cuddly. That's why we're excited to...
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shannan siegwart-small
Aug 14, 20233 min read
Then & Now: How would Marketing Styles of the 90s fare today?
Marketing in the 1990s was a vastly different landscape than it is today. The internet was in its infancy, and social media was yet to be...
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shannan siegwart-small
Aug 9, 20232 min read
Why Bother with Social Media Marketing for Small Businesses?
Social media has become a vital aspect of marketing for small businesses. With over 3.6 billion active social media users worldwide, it...
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shannan siegwart-small
Aug 9, 20232 min read
Marketing in a Post Covid World
The Covid-19 pandemic has affected every aspect of our lives, and businesses have had to adjust their marketing strategies to keep up...
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