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Busting the Myth: Social Media Posts Don’t Need a Strategy
While the informal nature of social media may give that impression, the reality is quite different. In fact, one of the most damaging myths
shannan siegwart-small
Nov 7, 20244 min read
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5 Common Myths About Marketing Your Small Business
Marketing is essential for the growth and success of any small business, but many business owners fall prey to common misconceptions.
shannan siegwart-small
Oct 23, 20243 min read
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Understanding SEO: How It Drives Your Business Forward
Search Engine Optimization (SEO) is more than just a buzzword—it’s a critical aspect of modern digital marketing that can make or break...
shannan siegwart-small
Oct 2, 20243 min read
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Boost Your Business: The Power of a Google Business Profile
A Google Business Profile (GBP) Â is essential for any business looking to succeed online. It helps your business get found by potential...
shannan siegwart-small
Sep 19, 20242 min read
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The Best Ways to Engage in Social Listening as a Small Business
Social media has transformed the way businesses connect with their customers. For small businesses, engaging in social listening can be a...
shannan siegwart-small
Sep 13, 20243 min read
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How to Say More – But Do Less: Repurposing Content for Social Media
By repurposing your content across different platforms and formats, you can create more touchpoints with your audience.
shannan siegwart-small
Sep 10, 20243 min read
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Maximizing Facebook Engagement for Real Estate: A Comprehensive Guide
In today’s digital age, social media platforms like Facebook have become essential tools for real estate marketing. With millions of...
shannan siegwart-small
Aug 23, 20244 min read
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The Basics of Social Listening and How to Leverage It for Your Small Business
What exactly is social listening, and how can you leverage it to benefit your small business? Let's dive in.
shannan siegwart-small
Aug 14, 20243 min read
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Content Marketing 101: What You MUST Know to Get the Leads Rolling
Content marketing is no longer just an option for businesses; it's a necessity.
shannan siegwart-small
Aug 8, 20245 min read
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Crafting Summer-Specific Social Media Posts for Your Business
Summer is a vibrant season full of opportunities to engage your audience with fun, seasonal content. Creating summer-specific social...
shannan siegwart-small
Jul 24, 20244 min read
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The Importance of Consistency in NAP Data for Small Businesses
In the digital age, where information is readily accessible and competition is fierce, maintaining consistent and accurate business...
shannan siegwart-small
Jul 18, 20246 min read
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The List You Need: How to Reply to Google Business Profile Reviews
Responding to reviews on your Google Business Profile is a critical aspect of managing your business’s online reputation and fostering...
shannan siegwart-small
Jul 2, 20243 min read
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From Likes to Loyalty: Crafting Engaging Social Media Content for Your Health Brand
Creating engaging content for your health-related business on social media is a powerful way to establish authority, build trust, and...
shannan siegwart-small
Jun 24, 20244 min read
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Standing Out in Real Estate: How Website Content Can Give You a Competitive Edge
In the highly competitive world of real estate, standing out from the crowd is essential for success. The market is saturated with...
shannan siegwart-small
Jun 21, 20244 min read
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The Importance of Responding to Reviews on Google Business Profile
The way customers perceive and interact with businesses has transformed significantly over the years. One of the most impactful changes...
shannan siegwart-small
Jun 18, 20245 min read
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The Perils of a Summer Vacation for Your Small Business
Running a small business comes with numerous challenges, not the least of which is ensuring consistent marketing efforts.
shannan siegwart-small
Jun 14, 20245 min read
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Cooperative Advertising: Amplifying Your Brand's Reach Through Collaborative Campaigns
Whether you're a local downtown business or part of a larger regional network. The power of cooperative advertising can be a game-changer.

Cece Serino
Jun 5, 20244 min read
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Leveraging Local Events: A Guide to Effective Event Marketing for Downtown Businesses
Event marketing strategies can help you maximize the impact of these community gatherings, growing stronger connections with your audience.

Cece Serino
May 31, 20244 min read
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Data-Driven Decisions: How Analytics Can Transform Your Marketing Strategy
In the world of marketing, staying ahead of the curve is crucial for success. Gone are the days of relying solely on gut feelings or...
shannan siegwart-small
May 21, 20243 min read
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Crafting Your Online Identity: The importance of a cohesive website for Small Businesses
A strong online presence is essential for small businesses to thrive. At the heart of this digital presence lies your website – the...
shannan siegwart-small
Apr 18, 20243 min read
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